Infringement of a reputed trademark will now constitute infringement
Le Journal du Management, n°73 October-November 2019
The American giant has become a conglomerate, Alphabet, a name used by BMW for one of its subsidiaries. Deciphering with Mr. Alain Clery, a lawyer specializing in industrial property law
In 2013, 40% of the products sold on the internet were counterfeit, to the detriment of brands, which lose billions of euros every year.
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